A Spotlight on Eastern White Pine has become a fall tradition and regular feature in the September issue of Building Products Digest since 2004, but this year’s issue tops them all! Located in the center section of the publication beginning with NELMA’s full page “She Loves Me, She Loves me Knot.” ad, a full 12 pages has been devoted to information about the Association and one of the northeast’s signature species.

 

Feature articles on end-use testimonials along with a review of marketing tools available to lumber retailers, brokers, and wholesalers from NELMA to assist in the promotion and sale of the product, are included within the special section. Additional text is given on heat treatment and its role in stemming the tide of global invasion of non-native pests, and NELMA’s role in the process. And, the rebirth of the widely-acclaimed “White Pine Series of Monographs” is also part of press given by the magazine. The dozen pages of information is supplemented by advertising support from the members of NELMA that see this annual spotlight as an opportunity to proudly convey information about their products to the magazine’s readership of potential customers.