BPD Spotlight on Eastern White Pine
The September issue of Building Products Digest (BPD) once again puts the spotlight on Eastern White Pine within a dedicated 11-page section of this widely-distributed retailer and wholesaler/broker magazine. Since 2004, BPD Publisher Alan Oakes has provided NELMA with a valuable media vehicle to convey the merits of Eastern White Pine and how NELMA plays a significant educational and informational role on behalf of the industry.
This year’s Eastern White Pine Special Issue contains the following articles to help promote NELMA and Eastern White Pine:
- Cutting Edge Promotions: Driving Traffic to Dealers
- Traditional Marketing Tools for Selling Eastern White Pine
- Sustainable Versatility: Introducing EWP to the next generation of architects and designers
- NELMA Grader Competitions: Supporting our Mills
- The White Pine Monographs For Architects
The opening pages to this dedicated section of the magazine displayed NELMA’s new full-page “Talking Ben” ad, followed by a 4-color, full-page photo sheet showcasing Eastern White Pine in end-use applications with product descriptions.
The Association would like to thank Building Products Digest for this opportunity once again to promote a great product to the retail/wholesale community, along with our gratitude to the eight NELMA members that chose to place an advertisement within this issue to help make it happen once again!