JLC Live and Lively!
The wildly popular JLC Live Residential Construction Show continues to be a huge draw for building and construction specialists from throughout New England and the northeast. Held March 23-25 at the Rhode Island Convention Center in Providence, more than 8,000 hands-on individuals involved with the building trades attended the show. NELMA once again participated front and center as part of the Softwood Lumber Board supported, Wood, Naturally exhibit, alongside the Southern Forest Products Association and the Western Red Cedar Lumber Association.
NELMA’s participation also permitted the sponsorship of two, one-hour Building Technology Clinics on the show floor that demonstrated the use of Eastern White Pine patterns in wainscoting applications. Titled “Creative Interior Wood Finish”, expert builder Greg Burnet, assisted by Ben Bogie, instructed attendees on proper wainscoting installation techniques. Learning how to install around windows and corners to obtain that high-end, valued-added look drew a packed house for both demonstrations.
“This annual event never ceases to amaze with its high volume traffic year after year,” reported Jeff Easterling, President of NELMA. “The ability to multiply our exposure to this valued audience through the show floor workshops makes this one of our most successful marketing activities.” Video segments from the demonstration will be added soon for viewing on the Association’s YouTube channel, NELMAtv.
NELMA would like to thank the Softwood Lumber Board for their continued support and recognition of JLC Live as a top-value venue for the participation of appearance grade lumber producing organizations.