Up Close: Eastern White Pine in BPD
Eastern White Pine and NELMA are prominently on display within the current issue of Building Products Digest. Since 2004, the magazine has provided the Association with a special section in September to highlight various programs and activities of interest to their readership. The monthly Digest reaches approximately 16,000 dealers and distributors in 37 Midwest, Northeast and Southeast states, an area that mimics the marketing reach of the species.
This year’s edition, titled “Up Close: Eastern White Pine”, contains 10 full pages of editorial and member advertising. Four areas of interest for this important targeted readership are featured this year, and include:
- Honored Design – a recap of NELMA’s design and award program for student architects across the country and the 2015 winning design.
- Grader Academy – introduces the newest learning module for Eastern White Pine, Series 300, in addition to the Academy’s one-year success story.
- Introducing the Adventures of Skip & Wane – a roll-out of this unique marketing tool and only forest products industry comic strip series.
- 21st Century Marketing, Social Media – an emphasis on NELMA’s approach to using social media outlets to further the marketing message. Facebook, Twitter, Pinterest, and LinkedIn are featured.
To view the full special section beginning on page 38, go here to Building Product Digest’s online reader.
NELMA would like to thank the member advertisers that made this special feature possible for the 12th year in a row, in addition to a thank you to President & Publisher of the Digest, Patrick Adams, for providing this continued marketing opportunity for the Association.