NELMA continued its presence before the largest regional gathering of architects and building design professionals with its 10×10 exhibit at the 2014 ABX event held at the Boston Convention Center, October 28-30. The show drew more than 8,000 registrants that had the opportunity to garner continuing education credits at various seminars and workshops, while also spending time perusing 364 exhibits on the show floor.
As usual, NELMA offered this important decision-making group one of the very few locations at the Expo to learn more about using wood in their designs. Touting northeastern softwoods as a natural fit for today’s contemporary building construction, both inside and out, NELMA’s central message of “Sustainable Versatility” is gaining traction with the audience. “We no longer have to defend wood as a construction material to this target group as in years past”, according to Jeff Easterling, President of NELMA. “It’s refreshing to get questions on ‘what’s new?’ along with their eagerness to talk about their projects that incorporate wood products.”
The most popular reference materials offered by the Association continue to be the Grade Swatch and the Pattern Profiles, followed by the Northeastern Softwoods “Map”. Separately, the recognition of the White Pine Series of Architectural Monographs continues to grow with each issue published by NELMA.