The recent addition of Door No. 4 to NELMA’s Virtual Tour expands the showcase of Eastern White Pine usage in construction to now include the first Industrial case study. “Horse Barn” takes the viewer on a 360-degree tour of a very unique facility built as a therapeutic horse riding facility for children and adults. More than 12,000 board feet of Eastern White Pine 1×6 Premium Grade, Edge & Center Bead pattern material was used on the interior of what should be called a horse “mansion”. The product was manufactured by NELMA-member, Durgin & Crowell of New London, New Hampshire.
To amplify this promotional activity, the details of the project were turned over to NELMA’s PR Agent, Kim Drew, for article development and eventual coverage by selected trade press. The result was a major hit from Commercial Architecture magazine who published the article and photos in full, under the title of Wood Gallops Full Circle in Riding Facility. Commercial Architecture reaches 45,000 architects, engineers, contractors, and owners involved in commercial construction. Read the full article here.
“This is an excellent example of getting the most from our marketing efforts”, Jeff Easterling, NELMA President, stated. “From receipt of project information from a NELMA member mill, to incorporating it into an existing promotional vehicle, then turning it into a well-received press article for additional exposure with a targeted audience.”