To keep things online-fresh, a visual overhaul has been completed for NELMA’s easternwhitepine.org website, the Association’s primary informational portal for its promotion of Eastern White Pine. Multiple activities within NELMA’s marketing program point directly to the resources available within its many pages since the website’s introduction some 10 years ago.
The new look keeps it in-step with the trend of webpage simplicity, utilizing a white background, a simplified homepage heading, and a 3-column, straight-forward navigation system. The left two columns are utilized for relevant news content that feature Eastern White Pine or other intriguing wood use application to draw the attention of the viewer. New articles are added frequently to complete the freshness of the site.
The last column features stationary program boxes for easy access to NELMA’s signature items: the Virtual Home Tour, the Wood Geeks, the Grader Academy, and the full library of the historical and contemporary issues of The White Pine Series of Architectural Monographs. Located directly below these headline boxes within the last column, visitors may search for articles specific to subject, view the most recent article content, or select by the article’s “Tag”.
“Keeping our online presence up-to-date is key to offering a positive, feel-good experience for viewers of our websites,” reported Jeff Easterling, President of NELMA. “Removing any navigation frustrations when searching for specific information also creates a happy potential customer!”