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Virtual Tour Invites Consumers to Interact With Eastern White Pine

(Cumberland, ME) – NELMA opens the door to consumers with a unique, first-of-its-kind, virtual home tour, called Explore Eastern White Pine.

Taking the familiar realtor 360° home view and improving upon it with product specifications, the virtual tour showcases Eastern White Pine in beautiful interior applications designed to spark and ignite homeowner inspiration and imagination. High-res, 360°, digital photography technology, coupled with easy self-navigation in all directions, results in a fun, creative, beautiful tour through several rooms completely controlled by the user.

Green product icons scattered throughout each room inform the viewer of actual grade, pattern, and finish used in each focus area.

“If a picture is worth a thousand words, perhaps a virtual tour is worth at least a million!” said Jeff Easterling, president of NELMA. “We are so excited for consumer reaction to this unique, engaging tour. It brings everything we do to life, by showing homeowners how each product can actually look within the home – and then giving them the exact specs they need.”

The NELMA virtual tour is currently available in the Seaside Cottage model, with more to be added over time. Find the NELMA virtual tour at www.easternwhitepine.org/virtualtour/.

Founded in 1933, NELMA (Northeastern Lumber Manufacturers Association) is the not-for-profit rules writing agency for Eastern White Pine lumber and the steward of the lumber industry in the Northeast. NELMA is also the grading authority for Eastern Spruce, Balsam Fir, the Spruce-Pine-Fir (SPFs) grouping, and other commercially important eastern softwood lumber species. For more information, please visit www.easternwhitepine.org and www.nelma.org. Find NELMA on Facebook at NELMA (Northeastern Lumber Manufacturers Association) and on twitter @nelma.

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