The ArchitectureBoston Expo was held November 15-17 at the Boston Convention & Exhibition Center, drawing over 8,000 professional architects, designers, and architecture student attendees from throughout New England and beyond, in addition to around 400 exhibitors. This is an annual stop on NELMA’s Exhibit tour to reach out to this important target marketing audience. The Expo is one of the largest events for the design and construction industry in the country, and the largest regional conference and tradeshow.
NELMA’s “Eastern White Pine: Grown for Modern Spaces” exhibit cover was used for the Expo to attract visitors to learn more about the Sustainable Versatility of designing, specifying, and building with locally harvested and milled northeastern softwood lumber products. Adding to our message of sustainability, the exhibit featured a seedling cup giveaway labeled, “Grow Your Own Building”! According to Matt Pomeroy, NELMA’s Director of Inspection Services who staffed the exhibit during the 3-day event, “This simple item added to the overall attention our exhibit typically receives. We were complimented over and over for having the most useful and purposeful giveaway ever!”
For 2017, ABX announced that Greenbuild and ArchitectureBoston Expo (ABX) will be co-located in the same location, with the events to take place the week of Nov. 6-10. Both will be held at the Boston Convention & Exhibition Center (BCEC) in Boston, MA, creating one of the largest events for the building community in North America. NELMA will be there!
And now…..our annual “Find NELMA on the Show Floor Contest”!! Take a look at this overview photo below of a portion of the ABX Show Floor and pick out where NELMA’s exhibit is located. Click on the image to enlarge. First call to the office gets a unique prize!