NELMA’s “See the Stamp, Trust the Quality” 10’x10’ trade show exhibit greeted 1,300 registered attendees at this year’s Traders Market, hosted by the North American Wholesale Lumber Association (NAWLA) November 12-14 in Chicago. The 3-day annual event drew around 250 exhibitors on the show floor which included NELMA and 7 of its member mills and/or associate members.
“This is certainly the place to be when it comes to getting in front of lumber wholesalers, an important target group for our Association members”, according to Jeff Easterling, President of NELMA who represented the Association at the exhibit. “Our objective is to provide product sourcing information along with useful reference and educational tools that will assist buyers in choosing northeastern softwood lumber products.” The NELMA Membership Directory, the Northeastern Softwood “Map”, and the Eastern White Pine grades “Swatch” were popular distribution items during the show. In addition, details on NELMA’s new Grader Academy were provided to attendees as a useful online educational tool for wholesaler sales staff.