The informational rollout of the approval of Norway Spruce for use in construction, which took place in late 2016, was recently recognized by the Public Relations Society of America (PRSA) – Atlanta Chapter with an Award of Merit. Kim Drew, NELMA’s PR Agent, spearheaded the overall activity at each stage, and accepted the award at a recent ceremony held in Atlanta, Georgia
Encapsulating a wide range of audiences – national, regional, local, and industry – the communications program included an announcement press conference, tailored news releases, and a social media component. Coverage received was exceptional: every major outlet in the state of Maine reported on the addition of Norway Spruce to the SPFs grading category, as did the vast majority of national industry trade publications.
“Sharing the incredible Norway Spruce story was an absolute once-in-a-lifetime opportunity,” said Jeff Easterling. “The multilayered positive impact to NELMA members will be felt for decades to come; we were very honored to have our hard work recognized by a national organization!”