First launched in 2014, NELMA’s online Virtual Home Tour continues to expand, with the addition of Door No. 3 this past month to the collection of homes currently available for visitors to explore. Housed on NELMA’s Eastern White Pine website, this unique marketing tactic uses the familiar 360-degree navigation process used by realtor sites to engage viewers to learn more about the use of wood in home interiors.
This high-res imagery is coupled with easy self-navigation in all directions, providing a fun, creative tour through rooms of a home, completely controlled by the user. Adding another layer of content, green product icons scattered throughout each room inform the viewer of actual grades, patterns, and finish used in each focus area.
The first home included in the Virtual Tour, Door No. 1, is a beautiful Modern Home, lush with gorgeous wood in a wide variety of interior applications. Second up, Door No. 2, a Seaside Cottage, in which Eastern White Pine both compliments and accentuates the natural décor found by the seaside.
And now Door #3, a stunning Modern Cabin. Known as the Eagle Pond House, the New Hampshire structure features spectacular views and truly celebrates the blurring of lines between the home and nature. Wood is the star of the home, figuring prominently on walls, ceilings, and floors.
“This Virtual Tour concept has received high marks from its visitors as an easy, visual way to see how wood can fit into today’s modern interiors in a variety of home styles,” said Jeff Easterling, President of NELMA. “We are pleased to be able to provide consumers, architects, designers, retailers, and builders with this contemporary marketing concept that we hope will persuade them to use wood within their surroundings.”