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See What’s Behind Door No. 2

NELMA is pleased to offer Door No. 2 in our Virtual Home Tour series, now available for viewing on the Association’sHome Page Eastern White Pine exclusive website.  This new doorway is appropriately titled “Modern Home” to fit its high-end, open style floorplan that comfortably meets today’s family needs.  Using this interactive technology portal provides the viewer with a 360 degree view of each room that is included on the tour.  Information icons located throughout the home provide specific Eastern White Pine product size & grade details, and type of finish that was used to create the final look.

Multiple messages are contained within this unique visual marketing tool.  First, to show viewers that the use of Eastern White Pine for interior application in new home construction can be a contemporary, pleasing concept (It’s use is way beyond your grandparent’s cabin by the lake or that 1960’s family game-room in the basement!).  Secondly, to showcase the unlimited versatility of Eastern White Pine as shown in the details of each room.  And thirdly, to provide specific information on how to specify and finish a wall, floor, or ceiling to mimic the same “look” and feel of a room with just a click on the “i” buttons strategically located in highlighted areas.  A real design idea generator!

The warm, positive feel of wood is unmatched when directly compared with non-wood, alternative finishing materials for a home.  This long-known fact has officially been proven in recent research; Here are the report details.

Look for Door No. 3 to be added soon!






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