Lumber retailer and wholesaler subscribers to the Building Products Digest (BPD) located east of the Mississippi River received something totally different in the mail this month. Their September issue was delivered to them in a clear poly-bag for the first time ever that included the NELMA Map! The Map is the “kitchen sink” publication that covers all aspects of both Eastern White Pine and SPFs in a colorful, 8-fold poster that also includes member mill locations and contact information.
And yes there’s more: The September issue is also the annual Spotlight month for Eastern White Pine and NELMA. This is the 13th year that the Digest has provided this opportunity for the Association to include editorial on NELMA’s marketing program & activities relevant to the recognition of the species. This year’s 10-page special section covers a member mill’s use of the Grader Academy, a focus on the inserted “Map”, online tools available from NELMA, the Association’s Retailer Outreach Program start-up, Skip & Wane, and the Sustainable Versatility Design Award winners for 2016.
“This mega, attention-getting and economical combination format greatly extends NELMA’s marketing message to a huge segment of our retailer and wholesaler target audience in ways that a print advertisement could never do.” Explained Jeff Easterling, NELMA President. “Subscribers cannot help but see the Map when they open the poly-bag, then curiosity will take over.”
NELMA would like to thank Patrick Adams, Publisher of BPD, for coming up with this unique approach and working with the Association’s design team to make it happen. NELMA would also like to thank the members that placed an advertisement within the special section this year, which permitted the 10 pages of editorial.
To view/read the special section, follow this link.