2014 marks the 11th consecutive year that Building Products Digest magazine has featured Eastern White Pine in their September issue. What began as a 4-page news spread in 2004 has grown to a 12-page “Information-Central”, covering the latest from NELMA pertinent to the 16,000+ lumber retailers and distributors that receive the magazine. In addition, ten Association members took advantage of this unique marketing opportunity to advertise their Eastern White Pine product line to these potential customers located in the Eastern half of the U.S.
Articles provided by NELMA include details on the 2014 Sustainable Versatility Design Award, presented annually by the Association to the student architect with the winning project. The newly-introduced “Wood Geeks” PR program was described, now online at www.easternwhitepine.org, along with NELMA’s new “Virtual Tour” online marketing tool that provides viewers with a 360 degree look at various ways to use Eastern White Pine in a home. The Association’s Grader Academy, with its ever-increasing educational content, was described within the special section, followed by an article highlighting the revamped www.nelma.org website and areas that may be of value to retailers and distributors as a reference information source.
NELMA would like to thank Building Products Digest for this annual opportunity along with the members of the Association that advertised within the September issue.
For a full read of the magazine and the Eastern White Pine Special Issue section, click here.