As part of the Wood, Naturally exhibit at this year’s mega International Builders Show (IBS), NELMA’s corner of the 20’x30’ space included a day with the stars of the hit DIY Network Show, Maine Cabin Masters. Fans from all over the US and Canada stopped by for autographs and photos with the primary characters of the show, Chase and Ashley Morrill, and Ryan Eldridge. This PR moment was the culmination of several months of work between Kim Drew, NELMA’s agent, and the show’s producers. The mutually-beneficial event drew additional visitors to the entire exhibit while offering the show’s stars an opportunity to meet and greet their viewers. “While it’s no secret that the show uses a ton of Eastern White Pine in their cabin and home renovations, having these personalities learn more about NELMA and how we promote the species may lead to additional opportunities in the future”, stated Jeff Easterling, President of NELMA. “We certainly enjoyed hosting these creative, builder-savvy personalities in our exhibit.”
Regarding this year’s IBS event, held January 9-11 in Orlando, more than 85,000 professionals within the design and construction industry were in attendance from around the world. NELMA’s Eastern White Pine Swatch and Pattern Booklet continue to garner attention by builders and designers as useful hands-on reference tools. More than 1,500 companies exhibited within the South and West halls of the Orange County Convention Center.
Continued funding by the Softwood Lumber Board (SLB) provided NELMA the opportunity to be part of the Wood, Naturally exhibit space, shared with other wood product associations that included the Southern Forest Products Association, the Western Wood Products Association, the Western Red Cedar Lumber Association, and the Western Wood Preservers Institute.