With the financial support of the Softwood Lumber Board’s “Wood Naturally” campaign, NELMA once again exhibited and showcased product at this year’s JLC Live Expo, held March 18 & 19 at the Rhode Island Convention Center in Providence. More than 8,000 hands-on builders and contractors attended the 2-day expo, one of the best venues for NELMA’s outreach to the building and construction trade profession. This is the third year of the Association’s participation in the Wood Naturally exhibit alongside the Southern Forest Products Association and the Western Red Cedar Lumber Association.
Inside the exhibit hall, NELMA provided Eastern White Pine pattern product used in two 75-minute workshops titled, “Creative Interior Wood Finish – Fine Details for an Upscale Wainscot”. Builder, Greg Burnet transferred his wealth of experience and “tricks of the trade” to the audience during the demo using a couple of NELMA patterns, Edge & Center Bead (E&CB) and EWP 4. “Learning the nuances of what makes wainscoting a high-end, added-value feature within a home is critical to how the finished application should look.” According to Greg, “You simply cannot get the rich look homeowners want by using plastic or composite knock-off wainscoting products.” The workshops featured two of NELMA’s most popular reference items, the Grade “Swatch” and the Patterns of Eastern White Pine booklet for pick-up at the exhibit display.
NELMA would like to thank the Softwood Lumber Board for their continued support of this popular regional expo. “We must continually get inside the heads of this market critical group with the wood message,” stated Jeff Easterling, who represented NELMA at the event. “Our presence as both exhibitor and construction demonstrator is the one-two punch we need to be successful”.