November Trade Show Recap – NAWLA & ABX/Greenbuild

NAWLA Traders Market2017-web

The annual NAWLA Trader’s Market returned to Chicago for this year’s mega wholesaler event, held November 8-10 at the Hyatt Regency.  NELMA joined 9 other Association members as part of the 246 lumber industry and services related companies that exhibited in the Market.  More than 1,300 lumber wholesalers from throughout North America circulated the trade floor.  NELMA provided booth visitors with the new 2017-18 Buyer’s Guide + Membership Directory, along with the popular Eastern White Pine Grade Swatch and Pattern Booklet.  “This is obviously THE place to be to get in front of basically the entire lumber wholesaler industry,” stated Jeff Easterling, President of NELMA who manned the NELMA exhibit.  “Our goal is to maintain, even increase the Association’s visibility before this important customer group through our exhibit at the Market.”


ABX Greenbuild -webThe Architecture Boston Expo (ABX) was joined by GreenBuild to create one of the largest trade show events in 2017 for the design/build professionals.  The two groups co-located within the Boston Convention Center, November 8-10, to draw over 900 exhibitors and more than 15,000 attendees.  NELMA typically exhibits solo at ABX annually, but joined other wood product associations within the larger “Re-Think” Exhibit, sponsored by the Softwood Lumber Board (SLB).  Matt Pomeroy, NELMA’s Director of Inspection Services represented the Association and reported that the design/build community seems to be increasingly recognizing Eastern White Pine for use in today’s designs.  He provided information to questions regarding lumber grades and other construction inquiries that included debunking the idea that wood cannot be used in exterior applications. “The Grade Swatch received a lot of positive attention along with our Tree Seed Cups,” Matt stated. “Most visitors enjoyed the one-stop location to get all of their questions about various wood species and building codes answered at this larger wood industry exhibit space.”

NELMA Grows Attention with Architects @ ABX in Boston

The ArchitectureBoston Expo was held November 15-17 at the Boston Convention & Exhibition Center, drawing over 8,000 professional 2016 ABX Logo short architects, designers, and architecture student attendees from throughout New England and beyond, in addition to around 400 exhibitors.  This is an annual stop on NELMA’s Exhibit tour to reach out to this important target marketing audience.  The Expo is one of the largest events for the design and construction industry in the country, and the largest regional conference and tradeshow.

Exhibit Image at ShowNELMA’s “Eastern White Pine: Grown for Modern Spaces” exhibit cover was used for the Expo to attract visitors to learn more about the Sustainable Versatility of designing, specifying, and building with locally harvested and milled northeastern softwood lumber products.  Adding to our message of sustainability, the exhibit featured a seedling cup giveaway labeled, “Grow Your Own Building”!  According to Matt Pomeroy, NELMA’s Director of Inspection Services who staffed the exhibit during the 3-day event, “This simple item added to the overall attention our exhibit typically receives.   We were complimented over and over for having the most useful and purposeful giveaway ever!”

For 2017, ABX announced that  Greenbuild and ArchitectureBoston Expo (ABX) will be co-located in the same location, with the events to take place the week of Nov. 6-10.  Both will be held at the Boston Convention & Exhibition Center (BCEC) in Boston, MA, creating one of the largest events for the building community in North America.  NELMA will be there!

And now…..our annual “Find NELMA on the Show Floor Contest”!!  Take a look at this overview photo below of a portion of the ABX Show Floor and pick out where NELMA’s exhibit is located.  Click on the image to enlarge.  First call to the office gets a unique prize!

View of Expo Floor

VIP Passes Available for Upcoming ABX Show in Boston!

Drop by and see NELMA at exhibit space No. 535 at the 2016 Arcitecture Boston Expo (ABX), to be held November 15-17 at the Boston Convention Center.  This is the largest regional event for architects that draws more than 5,000 design professionals from New England and the northeast.  Real wood is typically a scarce item on the show floor, reinforcing the need for exhibiting before this very important customer group2016 ABX Logo

NELMA has received a number of VIP Free Passes for members to attend the Expo any of the three days:  Tuesday, November 15 from 11am to 6pm, Wednesday, November 16 from 11am to 6pm, and Thursday, November 17 from 11am to 4pm!  Just call the NELMA HQ Office at 207-829-6901 or email us at to receive your VIP Pass.

We hope you take this opportunity to join us in Boston!

Where in the World is NELMA @ ABX Boston

NELMA utilized its new Eastern White Pine – Grown for Modern Spaces exhibit at this year’s Architecture Boston Expo (ABX), held November 17-19 at the Boston Convention Center.  ABX is New England’s premier architecture ABX 2015and building event that attracts more than 15,000 professionals every year.  The event is one of the largest expos for the design and construction industry in the country, and the largest regional conference and tradeshow.

“Drawing 90% of its attendance from New England, this is certainly the Association’s annual opportunity to reach the all-important architect and design audience with our variety of reference and idea-generating publications”, reported Jeff Easterling, who staffed the exhibit in tandem with Stephen O’Brien, NELMA’s Inspector and in-house expert custom carpenter.

And now for all eagle-eyes!  Correctly locate the NELMA exhibit in the photo below and be one of the first 5 to call NELMA HQ Office to win a prize!


NELMA Invites you to ABX 2014

ArchitectureBoston Expo (ABX) is one of the largest events for the design and construction industry in the country, and theABX2014graphic largest regional conference and tradeshow. The show’s attendance typically numbers around 8,500 design and construction professionals, drawing 92% of its attendance from New England.

Produced by the Boston Society of Architects, the Expo offers NELMA the opportunity to reach this important architect and builder audience within our members’ critical market area.

This year’s event will be held at the Boston Convention and Exhibition Center, located at 415 Summer Street in the South Boston area.  The 3-day Expo will run from Tuesday, October 28 to Thursday, October 30, opening at 11:00 a.m. each day.  NELMA’s display will be in Booth #531.

As an exhibitor, NELMA is pleased to be able to invite its members to attend the sold-out Exhibit Hall free of charge.  Just REGISTER HERE and use the Promo Code NLM14 at the bottom of the online registration page for your VIP Pass.

See you in Boston!